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Bücher - Autoren
Barbara Müller
Buch:
Developments in Astrometry and Their Impact on Astrophysics and Geodynamics (International Astronomical Union Symposia)
Ausgabe vom 5. Sept. 2007, Paperback, Verkaufsrang 860043
Developments in Astrometry and Their Impact on Astrophysics unter
The following topics are addressed: space astrometric missions, ground based optical techniques, very long baseline interferometric ( V L B I) techniques, impact of these techniques on astrophysics and on geodynamics, and issues related to celestial and terrestrial reference frames. In the area of space optical astrometry, the reduction of one year of data from the Hipparcos mission shows excellent results for more than 40, 000 stars. Recent developments in ground-based optical astrometry are concentrated on C C B meridian circles and transit instruments. The V L B I technique is the most powerful method to determine the earth rotation parameters, nutation series, and baseline lengths. More accurate celestial and terrestrial reference frames are needed and recent achievements in this field are presented, for example F K5 catalogues and a comparison of V L A and Hipparcos positions.
Buch:
International Advertising: Communicating Across Cultures
Autor:
Barbara Mueller, Ausgabe vom 13. Juli 1995, Paperback, Verkaufsrang 943140
International Advertising Communicating Across Cultures - Barbara Mueller unter
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.
Buch:
Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
Autor:
Barbara Mueller, Ausgabe vom 1. Okt. 2007, Paperback, Verkaufsrang 912224
Communicating With the Multicultural Consumer - Barbara Mueller unter
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers-from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners-whether on the client side or within the advertising agency.